Xbox Outdoor Advertising

Xbox Outdoor Advertising // McCann London

What a wonderful experience doing this for McCann London back near the end of 2018. Having been given the go ahead to show this now in 2019, wanted to let you all see these along with some of my work that was used. Thank you again McCann London for the opportunity, so very much!

“We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign. McCann London is proud to have been named the UK’s most awarded agency at Cannes in 2016 and was a main contributor to McCann Worldgroup Europe winning the most effective agency network in its region in the 2017 Global Effie Effectiveness Index. And that’s all because we believe that when a truth is well told it changes things.”

- McCann London, About

PRC - PhotoRealistic Commonwealth

PRC - PhotoRealistic Commonwealth

With Fall Out 76 having been launched a few months ago, I wanted to share a wonderful ENBSeries preset mod I found right around the same time. Now this is not to steer you away from 76, but once you inevitably come back to Fall Out 4 (if you haven’t already), download this mod and enjoy the beauty of post apocalyptic Boston from a new set of virtual lenses.

PRC - PhotoRealistic Commonwealth by L00 is an ENBSeries preset mod that markets itself as an advanced visual enhancer for the video game, Fall Out 4. Here is the description of the mod found the nexusmods.com:

An all-in-one and sophisticated visual enhancer using custom shaders to offer the most natural and realistic visuals possible as a base to emulate photograph & movie pipeline. More than 5000 different looks possible using accurate reproduction of films and cinematic colorgrades and postprocessing. Compatible with all weather and lighting mods.

 
 
 
 
 
 

“Over 5000 different looks based on accurate reproduction of 5 Cameras, 25 films, and 24 Movie & Instagram colorgrades.”

Let that sink in a little bit. It’s really that awesome! This is one of those mods that really is absolutely amazing, I would encourage anyone with very little to very advanced knowledge of how ENB presets work to give this mod a try. Once you get the hang of it, you can produce some really amazing shots of the post apocalyptic wasteland we all know and love!

Please note, L00 also provides performance & optimization tips and information along with his own visual setup (mods he uses) circa 2017. So definitely give those a read before you jump into using this mod. ENB can be pretty resource heavy, luckily this mod is nicely optimized for both high end and low end PCs.

A few shots I took using this mod..



Fallout 4 Screenshot 2018.08.14 - 01.29.35.10.png

Further Reading and Links

Download the mod on Nexusmods.com.

L00’s Nexusmod Profile.

L00’s YouTube Channel.

Check out his similar GTA V ENB Preset Mod here. (I have yet to try this out, will do a separate post when I do)

I Need Your Help!

lensculture’s Black and White Photography Awards

Hello everyone, recently I was informed that LensCulture had noticed a piece of work I had posted in a hashtag I occasionally submit to on Instagram. They informed me that a “Black & White Photography Awards” was going on this year and that I should probably, if interested, submit this photograph to the right.

Needless to say I did just that, along with five other pieces of video game photography work pertaining to my explorations into black & white “screen photography” in 2012-2013. This exploration was predominantly done with Battlefield 3, resulting in some of my best shots from the series coming from that video game. I decided to choose these five below due to how powerfully haunting the subjects and environments are portrayed. It pulls on emotions that you would feel if looking at actual war photographs.

Battlefield3_ADistantSadness_0004_JTC.png
Battlefield3_ADistantSadness_0011_JTC.png
Battlefield3_CameraPhoneExploration_001_JTC.png

what is LensCulture and a Photography competition?

Here is a quote from their website:

For almost 10 years, LensCulture has become one of the most authoritative resources for contemporary photography. We have been committed to discovering and promoting the best of the global photography community. We look for exciting work from every continent, and from diverse points of view: documentary, fine art, nature, photojournalism, activism, street photography, sports, fashion, poetic, personal, abstract and human. LensCulture International Exposure Awards, now in their fifth year, are granted yearly to discover, reward, and promote talented, new, emerging and established photographers and multimedia creators from around the world.

- lensculture.com

Then as for the Awards Competition itself:

Our world exists in vibrant color but it was with black & white images that we first documented and responded to it through photography. More than a century and a half later, black and white photography continues to hold a prominent place in our hearts and imaginations. For this reason, LensCulture is thrilled to introduce our very first Black & White Photography Awards, a reflection of our own long-held love for the simplicity and evocative power of these images.

We’re on the hunt for compelling work that plays with the dynamic relationship between light and dark across all genres of photography. This competition aims to uncover incredible photographers from diverse backgrounds and experience levels, and connect them with global audiences and career-changing opportunities including an exhibition at Aperture Gallery in New York City in 2019!

- lensculture.com

Exhibition at Aperture Gallery in New York City you say? That does sound quite exciting! That’s not it though, winners can receive prize money, permanent exhibition feature on LensCulture’s online gallery, entry into all other future competitions, publishing in the next book volume of “The Best of LensCulture”, and screens in festivals literally all over the world; that’s all on top of the already awesome opportunity of an exhibition in NYC. Even if either submission ends up as an Editor Pick (Left to right highest spot attainable to lowest -> Podium Spots, 6 Finalists, 8 Jurors Picks, 25 Finalists, and lastly Editor’s Picks) that would be a huge benefit to not only myself but all my fellow In-Game Photographers thus far by it being a conduit for three million viewers to more work outside of just my own.

It’s of course without saying this could be and more than likely is - a long shot. Though In-Game Photography has been around for eight or nine years now (roughly), it goes through ebbs and flows of much praise to also quite heated criticism - even denunciation as a form of photography. So this competition opportunity might be no exception to this reality, December shall reveal which side of the pendulum my work will be received in. I’m known for being stubborn, so here it goes!

On a personal level, though I greatly appreciate and understand the importance of color photography in it’s numerous forms - I am a true lover of Black & White. If I could find it within myself to post process my in-game photography and my past years of work in digital and film.. I’d do it all in black & white. I personally believe it’s the most evocative form of photography. I find that it just hits you on an emotional level, sometimes scarcely and other times immensely. I also think black & white photography is an art form that is so effective at communicating a message or idea even long after the photographer has left this world. So needless to say, this competition hits close to home for me, and I’m very excited to participate in it.

But hey, maybe that’s just me I don’t know! What are your thoughts on black and white photography?

My Submissions and why I need help

I’ve submitted two entries. One is in the single photos category and the other is in the 5+ single photos category.

The single photos category entry is called “Silent Corridor” a photograph taken in 2012 that was part of my initial exploration into screen photography. My 5+ single photos category entry is entitled “Explorations into a Virtual World” which encompasses more refined attempts at screen photography and also some shots from my project “A Distant Sadness”.

So why do I need your help? Well because ultimately these submissions are at the mercy of my friends, family, and the fine gentlemen and ladies of the In-Game Photography community! I need your help by sharing my submissions on Instagram, Twitter, or Facebook and also favoriting the submissions on the links provided below over the course of November. Without this, they’ll still be judged but the lack of exposure will weigh on the decision ultimately made from my understanding.

This can be a great opportunity for exposure of not only my work but this beautiful form of photography and all of it’s participants. Video game art and these virtual worlds deserve to be appreciated by more than just video gamers; and the in-game photographers that create awe-inspiring photographs dedicated to celebrating this beautiful medium deserve to be seen. I’m hoping these two submissions can be my attempt, with your help, at introducing more of the world to In-Game Photography.

Thank you in advance for all of the support, I’m hoping this can be a great opportunity for all of the In-Game Photography community!

further Reading and links

Where can I share and favorite your single photo entry?

Where can I share and favorite your 5+ single photos entry?

What is LensCulture?

What is screen photography?

Check out LensCulture’s “The Best of LensCulture” volume 1 and 2 books.